B2B Go-to-Market & Revenue Consulting

Revenue clarity

The systems that once fueled growth often become your biggest source of friction. The view from the inside gets blurred by operational debt, and the pipeline starts feeling heavier than it should. You don't need a high-level lecture on what's missing; you need the seasoned capacity to fix what's broken.

We are two veteran operators who embed with your team to identify the drag and build your next-stage revenue engine together.

Book a Free GTM Strategy Call → 30 minutes. No pitch. An honest conversation about where you are and where you want to go.

Revenue Operations GTM Strategy SDR Team Development CRM Architecture Sales Playbooks Pipeline Repair Territory Design Comp Planning Org Design Revenue Infrastructure Revenue Operations GTM Strategy SDR Team Development CRM Architecture Sales Playbooks Pipeline Repair Territory Design Comp Planning Org Design Revenue Infrastructure

Revenue clarity

starts here.

We are two veteran operators who embed with your team to identify the drag and build your next-stage revenue engine together.

Book a Free GTM Strategy Call → 30 minutes. No pitch. An honest conversation about where you are and where you want to go.

Growth is happening.
It's just not compounding.

Sound familiar?

01 The pipeline looks right. The results don't match.

Activity is there. Deals are moving. But the number at the bottom of the funnel isn't what it should be, and the reason isn't obvious to anyone inside it.

02 You're running plays that used to work.

Maybe they worked at a previous company. Maybe they worked here 18 months ago. The market moved, the team evolved, and the motion didn't keep up.

03 Your CRM tells a story nobody fully believes.

Reporting exists but the data is inconsistent. Decisions get made on gut instead of signal. Everyone knows it, nobody has had the time to untangle it.

04 The team is working hard. The output doesn't reflect it.

Great people, real effort, results that don't quite match. Something in the structure or process is creating drag that's hard to see when you're inside it every day.

What we do

Find your clarity.

We don't bring a rigid framework and force your company into it. We learn your business first, then build what it actually needs.

GTM Strategy

Revenue Infrastructure

RevOps & CRM

Playbook Development

Org Design & Comp

Sales Development

Market, motion, message, channel. We sharpen or rebuild your go-to-market from first principles, anchored in where your company actually is.

The systems, processes, and team structure that let revenue scale. We assess what you have and build the foundation that carries you forward.

Salesforce. HubSpot. Whatever you're running. We make it reflect reality and turn it into something your team actually trusts.

Documented, trainable, repeatable process built around how your org actually works.

Structure and compensation that point your team in the right direction with the right people in the right seats.

Build or strengthen a sales development function. We've hired over 1,000 reps and built the programs to support them.

How we work

Your solution isn't a template.
We don't treat it like one.

Every company we work with is at a different stage, with a different set of challenges, and a different version of "what's not working." We don't walk in with a pre-built playbook. We learn your business from the inside, find what's creating drag, and build what's actually needed to move forward.

We get in the work with you.

Not a report. Not a recommendation deck. We embed with your team, sit in the meetings, and operate alongside the people doing the work every day.

We look at the whole system.

CRM data, sales calls, team structure, process, compensation, pipeline. We go wherever the problem leads, not where a framework tells us to look.

We stay until it's built.

The work isn't done when we've identified the issue. It's done when the solution is running, your team owns it, and the results show up in the numbers.

Who we are

Two operators. No juniors. No hand-offs.

$20M ARR Built From Zero, Bootstrapped

30 Combined Years in Revenue Leadership

1,000+ Sales Hires Made

We built our last company from nothing to $20M ARR, bootstrapped. No outside funding. No safety net. Sam as CRO, Chase as Chief Business Officer. We built a 200-person international sales team, developed over 50 of those people into managers, directors, and VPs, and worked with founders and sales leaders at companies ranging from early-stage startups to Amazon, Siemens, and 3M.

Along the way we encountered every version of the revenue problem that exists. Broken pipelines, misaligned comp plans, CRMs that nobody trusted, teams built on the wrong foundation. We didn't advise on those problems. We lived inside them and worked through them. That's a different kind of experience.

When you work with AeolusGTM, you get both of us. Fully embedded. The people you speak with in the first call are the people doing the work.

Sam & Chase Co-founders, AeolusGTM

C-suite operators, not career consultants

CRO and CBO at a company we built from zero. We've owned the number, made the hard calls on people and process, and lived with the consequences of every decision. That's a different foundation than advising from the outside.

We've been in every seat

Presented to boards, managed front-line reps, rebuilt CRMs, designed territories, run comp planning, and developed 50+ people into leadership roles. Sam chairs Sales Development for Pavilion and has contributed to published research. We speak the language at every level of the org because we've operated at every level.

Scrappy and strategic in equal measure

Funded or bootstrapped, early or scaling, we know how to get results without burning resources on the wrong things. That judgment only comes from having done it.

The name

Aeolus.
The wind in your sales.

In Greek mythology, Aeolus was the keeper of the winds. Not a god of chaos. A god of control. He held the storm winds locked inside his island and released only the right ones, at the right time, to move ships where they needed to go. When Odysseus needed to get home, Aeolus gave him exactly the wind required for safe passage.

That's the idea behind AeolusGTM. Your revenue org doesn't need more force. It needs the right force, directed at the right problem, at the right time. We come in, read the conditions, and apply pressure where it actually moves the needle.

You have the ship. You have the crew. We bring the wind.

B2B Go-to-Market & Revenue Consulting

Growth is happening.It's just not compounding.

Find your clarity.

Your solution isn't a template.We don't treat it like one.